The whole tree
Click any method to jump to it
Two forks, sixteen methods. Say what you're working on, pick the method that matches, and get how to run it, what it takes, and the tools to use.
Click any method to jump to it
You make two choices: what you're working on (research, design, testing or analytics), then the method that matches your situation. You get an approach, the steps to run it, what it takes in time and people, tools to use, and further reading.
If you're not yet sure who your users are or what they need, start with interviews. Five to eight conversations usually surface the main patterns, and every other method works better once you have them.
Usability testing shows why people struggle, using a handful of participants. A/B testing shows which of two versions performs better, and needs enough traffic to reach statistical significance. Use the first to find problems and the second to choose between fixes.
About five per round finds most of the major problems in a flow. Several small rounds with fixes in between teach you more than one large study.
Yes. No signup, and you can save any method card as a PDF or PNG. When you're ready to put a method to work, Experience Builder gives your team a place to run it.
