Process

We take the user journey seriously

It all begins with a question; Who is using your product? We bridge the gap between user goals, and business objectives through thoughtful design.

close up illustraion of hands usings an app on a phone

Prototyping & Testing

We believe in the power of rapid prototyping and real-time testing to reveal how each design aligns with users' expectations. Our focus is on usability and human interaction. D⚡ is committed to raising the experience standard, while optimizing technology for engagement, safety, and productivity.

Our process begins with an examination of user interactions.

Making a
Connection

We observe how people use your product.

  • One-on-one interviews go deeper.
  • Questionnaires reveal insights.
  • Heat-maps reveal tendencies.
  • Usability tests uncover pain-points.
chatting with the user

Crafting User-Centric Structures

Information architecture is the cornerstone of a user-friendly, and intuitive digital experience. We including the end-user in card sorting activities to reveal their mental-model of information structures.

We create pathways that make content easy to find, enhancing user satisfaction.

Illuminating User Pathways

Flow diagrams shed light on how people navigate your product. We conduct in-depth analyses to visualize user journeys, enabling us to enhance goal completion and conversion rates, by eliminating redundant or underutilized elements.

We explore how individuals engage with your product, identifying pain points, bottlenecks, and opportunities for improvement. By understanding the user's digital journey, we gain valuable insights to inform our optimization efforts.

Scaleable Brand Style

Visual design and aesthetics leave a lasting impression with your customers. At Dlightning, we understand the importance of creating a cohesive and compelling visual identity. Our unique approach ensures that your brand not only looks good, but also resonates with your audience.

D⚡ powers us to delve into the psychology of design, ensuring that every design element aligns with your brand's values and messaging. We believe that beauty is not just skin deep; it's a reflection of your brand's intention.

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Design For Success


01

Wireframes and Paper

Starting in lo-fidlity lets us test and fail quickly to reach the best solutions.

02

Mid-fi Designs

We ensure that the colors and styles are waypoints not stumbling blocks.

03

Clickable Prototype

High fidelity designs allow us to seamlessly hand-off to the engineering team.

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