Experience Builder

Product validation at lightning speed

Do you have an product, service, or business idea? The Dlightning Experience Builder is a collaborative tool for identifyinging your target customer and their core needs.




Process & Organization

Many businesses struggle to find product market fit or determine why customers aren't fully satisfied with their product. Interviewing or surveying a target audience is a foolproof way to discover what they truly need, but it's difficult, time consuming, and expensive to do that research—usually.

Generative research is at the core of the D⚡️ Experience Builder. The builder prompts for details about market segmentation, product goals, business questions, upcoming interviews, and organizes it effortlessly.




project stages
Project Detail

Build a Team

Snag some designers and create some electricity.

  • Set Collaborator Roles
  • Nominate Admin
  • Start a Group Chat
  • Quick Connect with Teammates
chatting with the user
chatting with the user

Discover Valuable Data

Methods are broken into phases that flow through the Experience Design process and create a detailed account of your project. Each template is flexible; nothing is required and you can undo almost any action.

  • General Information
  • Hypothesis
  • Competitor Analysis
  • Persona and proto personas
  • Empathy Map
  • Value Proposition Canvas
  • Journey Map (coming soon)
general information screenshot
proto persona screenshot

Beautifully Designed Artifacts

without finger cramping

As you complete each Experience Builder Phase your Project Overview comes to life. This example of a competitor analysis shows how data is transformed! Simple actions yeilding outsized rewards.

Dark Mode

Need we say more?

  • Save your eyes at night
  • Enter deep flow states
  • Conserve battery life
dark mode of the experience builder UI

Compelling Output

The Project Overview reveals how the product will serve your customers and aligns the product team around a sigular vision.

Every bit of information you enter is turned into clear documentation and insights.

Your team can easily view the progress, jump in to edit, and build your case study with lightning speed.

project stages
Project Detail

Go Pro

Get a bolt of inspiration.

  • Enable auto-transcription with whisper AI
  • Create unlimited projects and document objects
  • Utilize Google place-picker
  • Add additional image documentation
auto transcription on the interview notes page
google place picker on the proto persona template

Build your Experience